The grand launch of Apple’s much-awaited iPhone 17 series in India was marked by chaos on Friday as a scuffle broke out outside the Apple Store at the BKC Jio Centre. The commotion erupted amid massive crowds of Apple fans who had queued up overnight to be among the first to purchase the latest device.
Hundreds of people from across the country thronged the store, with some arriving as early as Thursday night. Manoj, a customer from Ahmedabad, shared his excitement: “I come from Ahmedabad every time... I have been waiting since 5:00 AM.”
Another customer, Amaan Memon, eagerly awaiting the iPhone 17 Pro Max, said: “I am very excited for the iPhone 17 Pro Max series. This time, Apple has a new design. It features the A19 Bionic chip, so the gaming experience will be enhanced. I have been waiting for this colour for the last 6 months, when I came to know that this colour is going to be launched...”
Many buyers highlighted the design and performance upgrades as major draws. One customer explained: “This time, the design has changed. I had the 15 Pro Max last time, and it seemed like a pretty good upgrade compared to that. The camera is much upgraded, and the processor has changed. The battery has also increased a bit, so that’s why I felt like buying it...”
The brief scuffle was quickly brought under control by store security and staff, who tightened management of the swelling queues for the rest of the day.
Similar scenes unfolded at Apple’s Saket store in Delhi, where long lines of customers waited for their pre-booked devices.
