Congress MP Shashi Tharoor, who is leading an all-party delegation to the United States as part of India's global outreach following the Pahalgam terror attack, has described the American media environment as “challenging” — but remains confident that India’s message will reach the right audience.

"It's a challenging environment. America is a very crowded media space, the world's news generator. Therefore, our story may not be at the top of their minds. But if we can get the attention of those who care about South Asia, those who care about India, those who care about terrorism, we can get our message across very, very easily," Tharoor said, emphasizing the importance of strategic communication.

The delegation’s itinerary in Washington reflects that strategy. “We have meetings set up with the entire range of public opinion in Washington — government officials, legislators, there are senators and congressmen, various committees in the House and the Senate, think tanks who are very influential in Washington, particularly those focusing on foreign policy, media, and some public addresses, like, for example, the National Press Club,” he noted.

Tharoor also disclosed that he had been invited to “seven or eight interviews with individual American channels, broadcasters, podcasters, and so on,” underlining the delegation’s efforts to leverage every available media platform to spotlight India's position on terrorism.

Before arriving in the US, the delegation had been in Brazil, where they met with top leaders, including Vice President Geraldo Alckmin and Acting Foreign Minister Maria Laura da Rocha. These discussions centered around counterterrorism collaboration and India's recent military response to the Pahalgam terror strike, which claimed 26 lives.

“Affirmations of solidarity and goodwill for India across the board, both from the highest echelons of government and from the legislature,” Tharoor stated in a post after the Brazilian meetings.